How to use TikTok within your marketing strategy

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10 Nov 2023

How to use TikTok within your marketing strategy

TikTok has made its mark on social media and popular culture as a whole. But If you thought the app was for just Gen-Z’ers, you'd be mistaken. TikTok has evolved into a legitimate marketing tool for businesses to target audiences of all ages. This means it’s a very lucrative marketing tool for businesses - and it's free! Let’s get into how you can use TikTok for your business.

TikTok has around 1.7 billion monthly active users, of which almost 5 million are business accounts. TikTok can enhance your current marketing strategy by being at the forefront of the latest news, trends and viral content, as long as you’re willing to put in time to create high-quality content that will elevate your brand.

Here are a couple ways you can use TikTok:

  • Create short videos that grab users' attention

  • Be ready to jump on the latest TikTok trends for new content.

  • Be authentic - your audience will see through unnatural or forced content straight away.

  • Choose the right hashtags. Your TikTok business profile could be seen by millions of people with just one short video if you choose the right keywords.

What are the advantages of using TikTok for business?

TikTok offers many unique opportunities for businesses to grow their following and enhance their brand awareness. Here are some of the advantages of using TikTok for business:

  • Connect with a new audience

Around 47% of TikTok users are under 30, but that still leaves over half that fall into older age groups. Following trends and putting your own spin on popular TikTok videos is a way to get your business seen by those who may not search for it otherwise.

  • Create targeted Ads

Use TikTok’s dedicated paid advertisement option to target a more specific audience. It’s flexible, easy to set up and can help you reach your TikTok marketing goals.

  • TikTok Shop

Though it’s a fairly new feature on TikTok, it’s a great way your business could get more conversions through your social media efforts. TikTok's shop offers in-feed video and LIVE shopping, so your customers can purchase your products as they watch your videos. They even have a secure checkout so you can feel good about your customers making purchases.

  • Partner with influencers

Done properly, influencer marketing will increase your views and you’ll gain authentic reviews to share on your account. Once you’ve found someone who aligns with your brand, you can contact them directly or others use a talent agency.

  • Educate and inform

Although TikTok is primarily used for entertainment, there are heaps of content on there that’s useful too. Use TikTok to educate potential customers about your niche. (A few fun trending dance routines can be a hit too!)

  • Go viral

Yes, your profile needs to be professional and reflective of your brand, but sometimes following trends is a fun way to reach a new audience. A video can go viral for many different reasons and you’ll gain followers in the process.

What are the challenges of using TikTok for business?

Like every social media platform, you need to be sure it’s the right social media channel for your business. Here are some points to consider:

  • Trends change quickly. Blink and you'll miss them, so have that phone handy at all times!

  • TikTok paid advertising can get pricey, so try to build an authentic audience first before you try paid ads.

  • If your primary audience isn't on TikTok, your account may struggle.

  • If you don't have the skill base for video editing or transitions, don’t worry. You can easily learn how to do this - and the easiest way to learn is on TikTok’s in-app editor.

How to create a TikTok Business Account

If you’ve decided that TikTok is right for your business, you need to create a TikTok business profile. Simply download the app and add your email, create a secure password, and choose the category that best matches your industry. That’s it, your account will be up and running! To get the most from your account, your TikTok Business profile needs:

  • A profile image that’s high quality and appropriate. A logo is great to keep this consistent with your other social channels.

  • A short and snappy bio (Tagline, Slogan, Contact info).

  • Add a link in your bio. TikTok only allows one link, so choose it wisely.

  • Think of your TikTok business profile as your storefront - you want it to look its best!

Want to find out more about how to use TikTok for your business? Book a 1-2-1 chat with one of our V-hub digital advisors. To read more about social media best practice and tips on how to get started, explore our Knowledge Centre.

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